Life cycle analysis of business organization formation: strategic aspect

Abstract

This article examines the transformation of business life cycle concepts from a strategic perspective. It emphasizes the importance of understanding the challenges a business organization may face at each stage of its life cycle. Particular attention is paid to the need to continuously consider the strategic perspective at each stage of the life cycle when making management decisions. Furthermore, the study notes that today's development, driven by globalization and the rapid advancement of information technology, the emergence of new information tools for organizing business processes, increased standardization and unification, and ease of use, leads to increased competition and the need to improve the effectiveness of business management throughout their life cycle, taking into account their strategic development prospects. Strategy formation, in turn, includes identifying the opportunities, threats, strengths and weaknesses of the organization, which are analyzed using common tools, including SWOT, PEST, STEP, TEMPUS, and other types of analysis. The authors propose, based on approach to shaping the life cycle of a business organization in the modern environment, that strategy should be viewed as an organization's strategic goal, ensuring its long-term success based on timely, adequate, and effective transitions between life cycle stages using appropriate and relevant forms of strategy implementation and methods for achieving strategic goals.