Determining the manifestation of the level of business ethics of enterprises through impressions about it and reputation

Abstract

The article is devoted to the disclosure of proposals for solving the problem of determining the manifestation of the level of business ethics through impressions about the enterprise and its reputation. The purpose of the article is to improve the definition of the concept of business ethics of enterprises, its functions, proposals for assessing the level of manifestation taking into account the modern realities of the war period, the functioning of enterprises in new models of economic relations through the impressions of stakeholders about enterprises, the reputation that is formed on their basis. The main results of the study, which are distinguished by scientific novelty, are as follows. An improved definition of the concept of business ethics of an enterprise, taking into account impressions about its activities, reputation among internal and external stakeholders, will ensure the success of the enterprise in the emotional aspect. The functions of business ethics have been improved, which, according to the philosophical essence of impressions, as its basis, include: evaluative, motivational, signaling, regulatory, communication, and protective. The following types of impressions were distinguished by their content: patriotic, ideological, sociological, psychological, cultural, for each of which, using multidimensional factor analysis, a system of partial indicators relevant in the conditions of the war period was substantiated, which are collapsed into integral taxonomic indicators and a general integral taxonomic indicator that characterizes the reputation and manifestation of business ethics for each enterprise. Using the golden ratio method, the values of the integral indicators were distributed according to the function of the development of properties into qualitative intervals of low, medium and high levels of manifestation of business ethics of enterprises. The results of scientific novelty were tested on the example of three enterprises using the expert survey method. The determined trend in the level of manifestation of business ethics of enterprises proved its downward trend. Using growth curves, the level of manifestation of business ethics of enterprises for 2025-2027 was predicted, which also turned out to be decreasing. To increase its quantitative values by the values of partial indicators of types of impressions, proposals were generated to increase and develop the level of manifestation of business ethics of enterprises, which confirm the practical significance of the proposals for the war period and the use of the latest model of economic relations - the economy of impressions.