Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/40852| Title: | Методический подход к прогнозированию эффективности рекламы |
| Authors: | Семеняк И. В. |
| Keywords: | эффективность рекламы корреляционно-регрессионный анализ управленческие решения |
| Issue Date: | 2003 |
| Publisher: | ХНЕУ ім. С. Кузнеця |
| Citation: | Семеняк И. В. Методический подход к прогнозированию эффективности рекламы / И. В. Семеняк // Економіка розвитку. – 2003. – № 4 (28). – С.18-20. |
| Abstract: | The regression-and-correlation model suggested by the author allows to take into account most factors of internal and external environments of an enterprise. Such approach to the problem of calculation of advertising campaign efficiency is the most perspective because of its universality and possibility of being used in strategic planning of advertising activity. |
| URI: | https://repository.hneu.edu.ua/handle/123456789/40852 |
| Appears in Collections: | № 4 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Семеняк И. В..pdf | 596,48 kB | Adobe PDF | View/Open |
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