Information and analytical support for assessing the efficiency of using the export-import potential of an enterprise

Abstract

The article is devoted to the issues of developing information and analytical support for assessing the efficiency of using an enterprise's export-import potential amid dynamic changes in the external environment, economic digitalization, and intensifying international competition. The relevance of the research topic is determined by the need to enhance the validity of managerial decision-making in the field of enterprises' foreign economic activity, ensure the objectivity of assessing the efficiency of the use of export-import potential, and improve information and analytical approaches for monitoring, diagnostics, forecasting, and enterprise development management. The study aims to develop theoretical and methodological provisions for the formation of information and analytical support for assessing the efficiency of using an enterprise's export-import potential. The article examines scientific approaches to interpreting the essence of the concepts of “information support” and “information and analytical support” and identifies their role in the enterprise management system and in assessing the efficiency of foreign economic activity. Theoretical provisions regarding the formation of a system of indicators and a feature space for the enterprise’s export-import potential are investigated. It is substantiated that information and analytical support for assessing the efficiency of using export-import potential should be considered a comprehensive system that encompasses data, indicators, analytical methods, mathematical tools, software solutions, and managerial procedures to support effective decision-making. The classification of analytical information, requirements for the formation of the feature space of economic objects, as well as the system of complex and elementary features of the export-import potential of an enterprise, are presented. It has been revealed that the efficiency of using export-import potential is a multidimensional, multicriteria characteristic that requires modern analytical tools for assessment. The study of information and analytical support enabled the identification of the feasibility of using descriptive statistics, regression, factor, and canonical analysis, methods for constructing integral indicators, models of structural dynamics, rank correlation, forecasting, and multicriteria optimization. The main analytical tasks for assessing the efficiency of an enterprise's export-import potential are identified, including: analysis of trends in indicator development; determination of the level of potential development; assessment of structural dynamics; identification of cause-and-effect relationships; forecasting of indicators; and determination of reserves for improving efficiency. An approach to the formation of information and analytical support is proposed that, compared with existing approaches, ensures comprehensiveness, objectivity, and adaptability in assessing the efficiency of using an enterprise's export-import potential, and also contributes to improving the effectiveness of foreign economic activity management.