Please use this identifier to cite or link to this item: https://repository.hneu.edu.ua/handle/123456789/40997
Title: Digital transformation of a trade enterprise as an innovative project: essence, methodology, and implementation practice
Authors: Avramenko Y.
Keywords: digital transformation
digitalization
trade enterprise
innovative project
digital technologies
competitiveness
retail business
Issue Date: 2026
Citation: Avramenko Y. Digital transformation of a trade enterprise as an innovative project: essence, methodology, and implementation practice / Y. Avramenko // Сучасні тенденції та розвиток соціально-економічних систем : тези доповідей Всеукраїнської науково-практичної конференції, 29 квітня 2026 р. - Харків, ХНЕУ ім. С. Кузнеця, 2026. - С. 15–17.
Abstract: The conference paper examines digital transformation of a trade enterprise as an innovative project. The essence of digital transformation, its distinction from partial automation and methodological approaches to digitalization project assessment are discussed. Examples of digital solutions in retail business and their impact on enterprise competitiveness are presented.
URI: https://repository.hneu.edu.ua/handle/123456789/40997
Appears in Collections:Статті студентів (МБА)



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