Investment support for eco-innovative measures aimed at enhancing the competitiveness of agro-industrial enterprises

Abstract

The article is devoted to the formation of a system of investment support for environmentally innovative measures by agricultural enterprises to strengthen their market positions under conditions of sustainable development. The formation of theoretical approaches to ecological development was studied, and the key areas of implementation of eco-logical innovations were systematized. It was established that eco-innovations have a “double effect”. The concept of integrated eco-innovation competitiveness was developed, based on the synergy among investment and financial (sources of capital), eco-in-novation (technological renewal), and competitive and market (export potential, brand) components. It was determined that an effective in-vestment support system should integrate “green” financing tools, ESG investments, grant resources, and public- private partnership mechanisms to achieve the goals of ecological modernization.