Digital transformation of organizational communications as a factor in enhancing enterprise competitiveness

Abstract

The article is devoted to substantiating provisions on the digital transformation of organizational communications to enhance enterprise competitiveness. The article examines existing approaches to understanding the essence of organizational communications, digital transformation, and enterprise competitiveness. It is substantiated that the digital transformation of organizational communications encompasses technological, organizational, information-analytical, and cultural components of enterprise management. The study found that the level of digital maturity of organizational communications is becoming a key determinant of enterprise competitive advantage. Practical cases from leading international and domestic companies were analyzed, confirming the effectiveness of implementing CRM, ERP, BI systems, corporate platforms, artificial intelligence tools, and omnichannel communications in improving business process efficiency and competitiveness.