Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/41681| Title: | A model for determining the functionality and content of a corporate website according to the goals and strategies of internet marketing |
| Authors: | Harmash M. |
| Keywords: | corporate website internet marketing functionality and content marketing goals analytic hierarchy process |
| Issue Date: | 2026 |
| Citation: | Harmash M. A model for determining the functionality and content of a corporate website according to the goals and strategies of internet marketing / M. Harmash // Modern Science, Economy and Digital Innovation: Collection of Scientific Papers of 6th International Scientific and Practical Conference, Bucharest, Romania, August 26-28, 2026. – Pp. 160-165. |
| Abstract: | A model is proposed that maps the goals of internet marketing onto a target configuration of the functionality and content of a corporate website. The link is established through the decomposition of profit into production volume, number of customers, purchase frequency, price and costs, since every marketing task acts on exactly one of these levers. For an existing website the model yields an audit through a completeness index and a ranked development backlog. |
| URI: | https://repository.hneu.edu.ua/handle/123456789/41681 |
| Appears in Collections: | Статті (МСТ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Bucharest_Romania_26.08.26.pdf | 2,97 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.