Digital transformation of enterprise crisis management under economic instability

Abstract

The full-scale war and economic instability have significantly altered the operating environment of Ukrainian enterprises and necessitated the transformation of traditional approaches to crisis management. Under these conditions, digital transformation is becoming an important component of crisis management strategy, ensuring business process continuity, real-time risk monitoring, and enhanced enterprise adaptability. The use of artificial intelligence, Big Data, cloud technologies, the Internet of Things, digital twins, and predictive analytics facilitates the transition from a reactive model of crisis management to a predictive and adaptive one. Digitalization is of particular importance in the context of Ukraine’s post-war recovery and European integration. In the current environment, digital transformation has emerged as one of the key factors in ensuring enterprise resilience and long-term development.