The role of Internet resources and social media in the strategic development of tourism

Abstract

The article is devoted to the study of the influence of Internet resources, in particular, social networks, on the dynamics of inbound world tourist flows. A 30-year dynamic series of the number of Internet users with 5-year periods has been studied. Modeling this indicator with a linear trend made it possible to obtain estimates of the average annual increase in the number of Internet users for certain periods. The influence of the emergence and development of social networks and the most popular tourist websites on changes in the number of travelers is analyzed. Quantitative assessment of this relationship using regression analysis methods is proposed.