The role of Internet resources and social media in the strategic development of tourism

dc.contributor.author	Ivchenko L.
dc.contributor.author	Pohuda N.
dc.contributor.author	Sushchenko O.
dc.description.abstract	The article is devoted to the study of the influence of Internet resources, in particular, social networks, on the dynamics of inbound world tourist flows. A 30-year dynamic series of the number of Internet users with 5-year periods has been studied. Modeling this indicator with a linear trend made it possible to obtain estimates of the average annual increase in the number of Internet users for certain periods. The influence of the emergence and development of social networks and the most popular tourist websites on changes in the number of travelers is analyzed. Quantitative assessment of this relationship using regression analysis methods is proposed.
dc.identifier.citation	Ivchenko L. The role of Internet resources and social media in the strategic development of tourism / L. Ivchenko, N. Pohuda, O. Sushchenko // Business Management. - 2023. - №4. - P. 80-101.
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/30677
dc.language.iso	en
dc.subject	inbound tourist flows
dc.subject	social media
dc.subject	website
dc.subject	Internet users
dc.subject	correlation and regression analysis
dc.title	The role of Internet resources and social media in the strategic development of tourism
dc.type	Article

Файли

Зараз показуємо 1 - 1 з 1

Назва:: The role of Internet resources and social media in the strategic development of tourism.pdf
Розмір:: 321.96 KB
Формат:: Adobe Portable Document Format
Опис:

Зараз показуємо 1 - 1 з 1