Effectiveness indicators of social media marketing campaign

dc.contributor.author	Byelikova Y. V.
dc.description.abstract	The paper deals with the effectiveness indicators of social media marketing campaign. It is suggested to organize all metrics in two groups: quantitative and qualitative – that helps to fix both coverage, and engagement - emotional indicators. Quantitative indicators are: the coverage of audience: number of members/followers, taking into account number of views and sample user's analysis. Qualitative indicators are: social actions, resonance, informational perception of brand, engagement indicators.
dc.identifier.citation	Byelikova Y. V. Effectiveness indicators of social media marketing cam-paign / Y. V. Byelikova // Majesty of Marketing: Materials of the International conference for the students and junior research staff. - Dnipropetrovsk, SHEI «National Mining University», 2015. – P.13-14.
dc.identifier.uri	http://www.repository.hneu.edu.ua/jspui/handle/123456789/12637
dc.language.iso	en
dc.publisher	National Mining University
dc.subject	social media marketing (SMM)
dc.subject	effectiveness
dc.subject	coverage
dc.subject	indicators of engagement
dc.subject	emotional indicators
dc.title	Effectiveness indicators of social media marketing campaign
dc.type	Article

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