International marketing in the tourism services market : syllabus of the academic discipline for applicants for the specialty 242 “Tourism” fird (educational-scientific) level

Abstract

The syllabus of the academic discipline «International marketing in the tourism services market» is conducted according to educational-scientific preparatory program for Doctors of Philosophy in specialty 242 «Tourism». The aim of teaching the discipline is forming the system of theoretical knowledge, competencies, applied skills and expertise, necessary for running marketing activity in tourism industry. Recommended for applicants for the specialty 242 “Tourism” fird (educational-scientific) level.