Combining SEO optimization and marketing in the process of creating effective websites
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The work is devoted to the integration of SEO and marketing strategies into modern website development. It highlights the role of websites as marketing tools for audience engagement and brand building. The study covers user behavior analysis, semantic SEO, mobile optimization, Core Web Vitals, and AI use. Emphasis is placed on teamwork among SEO experts, marketers, designers, and developers to create competitive, high-converting websites.
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Berezhna O. B. Combining SEO optimization and marketing in the process of creating effective websites / O. B Berezhna, V. O. Kozinets // Polygraphic, multimedia and web technologies: materials of the Youth School-seminar of the X International. science and technology conf. (May 14-17, 2025, Kharkiv) / editors: I. B. Chebotarova, O. V. Vovk, Zh. V. Deineko. - Kyiv: LLC «Publishing house Lira-K», 2025. - T. 2. - P. 17 – 19.