Combining SEO optimization and marketing in the process of creating effective websites

dc.contributor.authorBerezhna O. B.
dc.contributor.authorKozinets V. O.
dc.description.abstractThe work is devoted to the integration of SEO and marketing strategies into modern website development. It highlights the role of websites as marketing tools for audience engagement and brand building. The study covers user behavior analysis, semantic SEO, mobile optimization, Core Web Vitals, and AI use. Emphasis is placed on teamwork among SEO experts, marketers, designers, and developers to create competitive, high-converting websites.
dc.identifier.citationBerezhna O. B. Combining SEO optimization and marketing in the process of creating effective websites / O. B Berezhna, V. O. Kozinets // Polygraphic, multimedia and web technologies: materials of the Youth School-seminar of the X International. science and technology conf. (May 14-17, 2025, Kharkiv) / editors: I. B. Chebotarova, O. V. Vovk, Zh. V. Deineko. - Kyiv: LLC «Publishing house Lira-K», 2025. - T. 2. - P. 17 – 19.
dc.identifier.urihttps://repository.hneu.edu.ua/handle/123456789/36526
dc.language.isoen
dc.subjectwebsite
dc.subjectmarketing
dc.subjectdevelopment
dc.subjectSEO
dc.subjectdigital media
dc.titleCombining SEO optimization and marketing in the process of creating effective websites
dc.typeArticle

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