Consumer behavior: work program of the educational discipline for students of specialty 075 "Marketing" of the educational program "Marketing" of the first (bachelor’s) level

dc.contributor.authorBoiko N. О.
dc.description.abstractThe list of topics and key questions that will be considered during the study of the discipline, the list of competencies and learning outcomes for the discipline, the procedure for evaluating learning outcomes and the distribution of points during the entire period of studying the material, as well as recommended literature are provided. Recommended for students of the specialty 075 "Marketing" of the "Marketing" educational program of the first (bachelor’s) level.
dc.identifier.citationConsumer behavior: work program of the educational discipline for students of specialty 075 "Marketing" of the educational program "Marketing" of the first (bachelor’s) level: [Electronic edition] / incl. N.O. Boyko – Kharkiv: KhNEU by S. Kuznets, 2023. – 20 p. (English language)
dc.identifier.urihttp://repository.hneu.edu.ua/handle/123456789/29018
dc.language.isoen
dc.subjectmarket
dc.subjectneed
dc.subjectmotive
dc.subjectconsumer
dc.subjectexternal and internal factors that influence consumer behavior
dc.subjectbehavioral models
dc.subjectindividual consumer behavior
dc.subjectindustrial consumer behavior
dc.subjectmarketing research of consumer behavior
dc.titleConsumer behavior: work program of the educational discipline for students of specialty 075 "Marketing" of the educational program "Marketing" of the first (bachelor’s) level
dc.typeOther

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