Consumer behavior: work program of the educational discipline for students of specialty 075 "Marketing" of the educational program "Marketing" of the first (bachelor’s) level

Abstract

The list of topics and key questions that will be considered during the study of the discipline, the list of competencies and learning outcomes for the discipline, the procedure for evaluating learning outcomes and the distribution of points during the entire period of studying the material, as well as recommended literature are provided. Recommended for students of the specialty 075 "Marketing" of the "Marketing" educational program of the first (bachelor’s) level.