Brand Management : work syllabus of the academic discipline for students of all specialties of the second (master’s) level

Abstract

The purpose and connection of the discipline with other sciences are determined. The competencies that masters master in the process of studying the discipline are given. The thematic plan of the discipline, its content by modules and topics, as well as the procedure and criteria for assessing the knowledge of masters are presented. Recommended for students of all specialties of the second (master’s) level.