Brand Management : work syllabus of the academic discipline for students of all specialties of the second (master’s) level

dc.contributor.author	Martynenko M. V.
dc.description.abstract	The purpose and connection of the discipline with other sciences are determined. The competencies that masters master in the process of studying the discipline are given. The thematic plan of the discipline, its content by modules and topics, as well as the procedure and criteria for assessing the knowledge of masters are presented. Recommended for students of all specialties of the second (master’s) level.
dc.identifier.citation	Brand Management : work syllabus of the academic discipline for students of all specialties of the second (master’s) level : [Electronic edition] / comp. M. V. Martynenko – Kh. : S. Kuznets KhNUE, 2021. – 11 p. (Engl.)
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/26723
dc.language.iso	en
dc.subject	brand
dc.subject	models of brand promotion
dc.subject	brand equity
dc.subject	brand strategy
dc.subject	personal branding
dc.title	Brand Management : work syllabus of the academic discipline for students of all specialties of the second (master’s) level
dc.type	Other

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