Brand management. Guidelines to practical tasks and independent work for Master's (second) degree students of all specialities

Martynenko M. V.

Brand management. Guidelines to practical tasks and independent work for Master's (second) degree students of all specialities

Файли

2020-Мартиненко М.В.pdf (687.79 KB)

Автори

Martynenko M. V.

Видавець

S. Kuznets KhNUE

Анотація

The guidelines to practical tasks and independent work of students are given. The tasks and examples of doing the tasks are offered to develop the professional competences that a student should possess after studying the academic discipline. For Master's (second) degree students of all specialities.

Ключові слова

brand, brand management, brand models, branding, brand equity

Бібліографічний опис

Brand management. Guidelines to practical tasks and independent work for Master's (second) degree students of all specialities [Electronic resource] / compil. by M. Martynenko; Simon Kuznets Kharkiv national university of economics. - E-text data (12,2 MБ). - Kharkiv : S. Kuznets KhNUE, 2020. - 41 p. - The title screen.