Marketing : syllabus for Bachelor's (first) degree students of speciality 051 "Economics"

Abstract

The thematic plan of the academic discipline and its contents are given according to the modules and themes. Plans of lectures, practical studies and seminars, materials for consolidation of knowledge (tasks for independent work, test questions), criteria for students' knowledge evaluation and professional competences which a student should have after studying the academic discipline are suggested. For Bachelor's (first) degree students of speciality 051 ''Economics''.