Strategies for promotion of national brands on the international market
| dc.contributor.author | Rodionov S. |
| dc.contributor.author | Pavtsio V. |
| dc.description.abstract | The abstracts reflect some aspects of creating a country's brand in Ukraine. The relevance of the development of Ukrainian branding in the context of European integration is determined. |
| dc.identifier.citation | Rodionov S. Strategies for promotion of national brands on the international market / S. Rodionov, V. Pavtsio // Strategies, Models and Technologies of Economic Systems Management. FAI International Conference, 2021. – Vol-7(ii). – Р. 34-35. |
| dc.identifier.uri | http://repository.hneu.edu.ua/handle/123456789/27786 |
| dc.language.iso | en |
| dc.subject | country brand |
| dc.subject | development of Ukrainian branding |
| dc.subject | European integration processes |
| dc.title | Strategies for promotion of national brands on the international market |
| dc.type | Article |
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