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http://repository.hneu.edu.ua/handle/123456789/22571
Title: | Forming metrics of indicators for the assessment of social marketing system of enterprises on the international market |
Authors: | Androsova T. V. Kot O. V. Kozub V. O. Chernуshova L. O. |
Keywords: | system social marketing international market metrics of indicators effect |
Issue Date: | 2019 |
Publisher: | ХДУХТ |
Citation: | Androsova T. Forming metrics of indicators for the assessment of social marketing system of enterprises on the international market / T. Androsova, О. Kot, V. Kozub, L. Chernуshova // Економічна стратегія і перспективи розвитку сфери торгівлі та послуг : зб. наук. праць / відпов. ред. М. В. Чорна. – Х. : ХДУХТ, 2019. – Вип. 29. – С. 134–147. |
Abstract: | The key directions created in theoretical and empirical researches of marketing effectiveness are systematized. The essence, functions, tasks and order of forming metrics of indicators for the assessment of social marketing system at the enterprises are given. The main directions of evaluating efficiency of the enterprises activity connected with the assessment of the efficiency of marketing activity at the enterprises are characterized and their shortcomings are defined. The expediency of the formulation of the indicator estimating efficiency of socialization taking into account marketing concepts, which influence the enterprise as a subject is proved. The metrics of indicators for the assessment of a social marketing system at the enterprises in the international market is created and characterized. |
URI: | http://repository.hneu.edu.ua/handle/123456789/22571 |
Appears in Collections: | Статті (МЕМ) |
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File | Description | Size | Format | |
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Androsova T., Kot О., Kozub V., Chernуshova L..pdf | 765,06 kB | Adobe PDF | View/Open |
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