Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/23511| Title: | Motives for using social networks (on the example of Facebook) |
| Authors: | Lysytsia N. M. Byelikova Y. V. |
| Keywords: | social media Facebook users motives gender social media marketing |
| Issue Date: | 2019 |
| Publisher: | Helvetica |
| Citation: | Lysytsia N. Motives for using social networks (on the example of Facebook) / N. Lysytsia, Y. Byelikova // Social technologies: current issues of theory and practice. – Zaporozhye : Helvetica, 2019. – № 84. – P. 33–45. |
| Abstract: | The article is devoted to the research of motives for using social networks. The socio-demographic characteristics of users of the social network Facebook (its Ukrainian segment) were analyzed. The heterogeneity of users of the social network was considered based on data on the spread of their interests, which made it possible to identify four main motives for using the Facebook social network: hedonistic, social, active and professional. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/23511 |
| Appears in Collections: | Статті (УСК) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Бeлiкова,_Лисиця.pdf | 460,53 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.