Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/23600| Title: | IT and SMM as a tool and condition for the development of the e-economy of the service sector and personnel management: Ukrainian experience |
| Authors: | Naumik-Gladka K. G. Ivanova К. О. |
| Keywords: | e-marketing personnel management SMM IT |
| Issue Date: | 2019 |
| Citation: | Naumik-Gladka К. G. IT and SMM as a tool and condition for the development of the e-economy of the service sector and personnel management: Ukrainian experience / К. G. Naumik-Gladka, К. О. Ivanova // Education and Global Studies: Collection of scientific articles : Tourism economy, Editoria di Modena, Rome, Italy. – 2019. – Р. 105–109. |
| Abstract: | Development of Internet and IT causes the changes in marketing philosophy and approaches to personnel management. SMM (Social Media Marketing) becomes a principal tool of the goods and services promotion, personnel management and recruiting. Thus, the disadvantages of SMM as the problem points of the successful e-tool in e-economy are revealed in the article. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/23600 |
| Appears in Collections: | Статті (Т) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Наумик_1статья.pdf | 222,23 kB | Adobe PDF | View/Open |
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