Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/25326| Title: | Use of branding in the tourism industry |
| Authors: | Iastremska O. O. |
| Keywords: | branding tourism company tourism industry brand-site scorecard enterprise brand tourism product brand |
| Issue Date: | 2021 |
| Citation: | Iastremska O. О. Use of branding in the tourism industry / O. О. Iastremska // Changing Paradigm in Economics & Management System : monograph. ‒ Delhi: ABS BOOKS, 2021. – Volume IV. ‒ P. 131 – 148. |
| Abstract: | In the section of the monograph, the features of the use of branding by tourist enterprises are disclosed. Rules for the development and use of modern brand-sites have been formed, which could increase the interest of consumers in cooperation with enterprises of the tourism industry, and a system of indicators for assessing the results of using brands of enterprises and tourism products has been proposed. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/25326 |
| Appears in Collections: | Монографії (Т) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IASTREMSKA.O.О.MON-2-english.pdf | 235,84 kB | Adobe PDF | View/Open |
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