Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/28855| Title: | Marketing and sales management: syllabus of the academic discipline for students of specialty 073 "Management" of the educational program "Business administration" of the second (master's) level |
| Authors: | Myronova O. M. Kotlyk A. V. |
| Keywords: | marketing activity sales activity marketing management marketing-mix consumer behaviour |
| Issue Date: | 2022 |
| Citation: | Marketing and sales management: syllabus of the academic discipline for students of specialty 073 "Management" of the educational program "Business administration" of the second (master's) level: [Electronic edition] / comp. O. M. Myronova, A. V. Kotlyk. - Kharkiv: S. Kuznets KHNUE, 2022. – 10 p. (Eng. lang.) |
| Abstract: | The list of topics and key questions that will be considered during the study of the discipline, the list of competencies and learning outcomes by discipline, the procedure for evaluating learning outcomes and the distribution of points throughout the entire period of studying the material, as well as recommended literature, are given. Recommended for students of specialty 073 "Management" of the educational program "Business administration" of the second (master's) level. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/28855 |
| Appears in Collections: | Методичні матеріали (МБ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| поз.251_Управлiння_маркетингом_i_збутом_Миронова_О.М._АНГЛ.pdf | 706,21 kB | Adobe PDF | View/Open |
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