Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/32810| Title: | Neuromarketing : work syllabus of the academic discipline for applicants of higher education in specialty 075 “Marketing” of the study programme “Marketing” of the third (educational and scientific) level |
| Authors: | Kotelnikova Iu. M. |
| Keywords: | neuromarketing neuroscience emotional marketing consumer buying behavior |
| Issue Date: | 2024 |
| Citation: | Neuromarketing : work syllabus of the academic discipline for applicants of higher education in specialty 075 “Marketing” of the study programme “Marketing” of the third (educational and scientific) level: [Electronic edition] / Comp. Iu. M. Kotelnikova. - Kharkiv: S. Kuznets KHNUE, 2024. - 11 p. (Eng. lang.) |
| Abstract: | The list of topics and key questions that will be considered during the study of the discipline, the list of competencies and learning outcomes by discipline, the procedure for evaluating learning outcomes and the distribution of points throughout the entire period of studying the material, as well as recommended literature, are given. Recommended for applicants of higher education in specialty 075 “Marketing” of the study programme "Marketing" of the third (educational and scientific) level. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/32810 |
| Appears in Collections: | Методичні матеріали (М) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| +доп. АСП_075Англ_виб_РП_Neuromarketing_Котельникова 1.pdf | 610,77 kB | Adobe PDF | View/Open |
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