Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/33627| Title: | Tools for the formation of the product policy of the enterprise |
| Authors: | Dybach I. Shystko K. |
| Keywords: | product policy business development marketing strategy Marketing research internal and external environment |
| Issue Date: | 2024 |
| Citation: | Dybach I. Tools for the formation of the product policy of the enterprise / I. Dybach, K. Shystko // Modern Scientific Challenges are the Driving Force of the Development of Scientific Research : Сollection of abstracts XXІV International Scientific and Practical Conference, May 22-24, 2024. - Bruges, Belgium, 2024. |
| Abstract: | The research examines the issue of conducting marketing research and developing a product policy at the enterprise. The general provisions of the marketing policy of the product were studied, the types of marketing tools and their place in the enterprise management system were determined, as well as methodological approaches to strategic marketing planning for modifying the range of products. It is noted that rapid technological development and digitization create new tools for further research into this issue. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/33627 |
| Appears in Collections: | Статті (МЕМ1) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Dybach_Shystko.pdf | 423,72 kB | Adobe PDF | View/Open |
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