Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/17577| Title: | The use of search engines for advertising and marketing |
| Authors: | Cherkashina A. V. |
| Keywords: | advertising marketing search engines search engine marketing search traffic |
| Issue Date: | 2017 |
| Citation: | Cherkashina A. The use of search engines for advertising and marketing. // Матеріали V міжнародної науково-практичної конференції студентів та молодих вчених «Наукові розробки: перспективи 21 сторіччя». – Вінниця: ТОВ «Нілан – ЛТД», 2017. – с. 67 – 70. |
| Abstract: | The article is devoted to the analysis of the use of search engines for advertising and marketing. It is considered the definition of the term “search engine marketing” as well as its peculiarities. The article describes some differences of Google, Bing and Yahoo used for advertising and marketing. |
| URI: | http://www.repository.hneu.edu.ua/jspui/handle/123456789/17577 |
| Appears in Collections: | Статті (ПІФП) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Стаття_Черкашина А..pdf | 158,79 kB | Adobe PDF |  View/Open |
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