Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/37566| Title: | Neuromarketing : program of the course for students of all specialty of the second (master) level |
| Authors: | Kotelnikova Iu. |
| Keywords: | marketing neuromarketing neuroscience consumer psychology psychology of emotions neuromarketing methods neuroaesthetics color psychology aromamarketing auditory neurocommunication visual neurocommunication effectiveness ethics |
| Issue Date: | 2026 |
| Citation: | Kotelnikova Iu. Neuromarketing : program of the course for students of all specialty of the second (master) level: [Electronic edition] / Comp. Iu. Kotelnikova. – Kharkiv: S. Kuznets KHNUE, 2026. – 10 p. (Eng. lang.) |
| Abstract: | The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, as well as recommended literature, are given. Recommended for students of all specialties of the second (master) level. |
| URI: | https://repository.hneu.edu.ua/handle/123456789/37566 |
| Appears in Collections: | Методичні матеріали (ЕПОБ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| поз. 184 РП_ВСІ Маг_Виб_Neuromarketing_Котельникова.pdf | 297,01 kB | Adobe PDF | View/Open |
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