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https://repository.hneu.edu.ua/handle/123456789/39986| Title: | The influence of social networks on the behavior of users of tourism and hotel services |
| Authors: | Korniichuk R. Chaikovskyi S. |
| Keywords: | social networks tourist services hotel services consumer behavior digitalization tourism industry personalization artificial intelligence |
| Issue Date: | 2025 |
| Citation: | Korniichuk R. influence of social networks on the behavior of users of tourism and hotel services / R. Korniichuk, S. Chaikovskyi // Global Trends in Science, Technology and Economy : collection of scientific papers with proceedings of the 3rd International Scientific and Practical Conference, September 17–19, 2025. / Graz, Austria, 2025. - P. 292–296. |
| Abstract: | The influence of social networks on the behavior of users of tourist and hotel services was studied. The components and directions of the influence of social networks on the formation of consumer behavior of consumers of tourist services were determined. The role of visual content, digital reviews, personalized recommendations and integration with booking platforms in changing consumer behavior was determined. It was concluded that social networks and digital technologies are forming a new model of consumer behavior in tourism and hospitality. |
| URI: | https://repository.hneu.edu.ua/handle/123456789/39986 |
| Appears in Collections: | Статті (ПТТБ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Graz_Austria_17.09.25_Корнійчук.pdf | 751,41 kB | Adobe PDF | View/Open |
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