Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/40999| Title: | Modern digital marketing tools for trade companies |
| Authors: | Yasynskyi I. |
| Keywords: | digital marketing marketing analytics CRM omnichannel commerce content marketing social media trade company |
| Issue Date: | 2026 |
| Citation: | Yasynskyi I. Modern digital marketing tools for trade companies / I. Yasynskyi // Сучасні тенденції та розвиток соціально-економічних систем : тези доповідей Всеукраїнської науково-практичної конференції, 29 квітня 2026 р. - Харків, ХНЕУ ім. С. Кузнеця, 2026. - С. 91–92. |
| Abstract: | The conference paper examines modern digital marketing tools applied by trade companies. The role of marketing analytics, omnichannel commerce, CRM systems, marketing automation, content marketing and social media in creating competitive advantages is analyzed. Major trends in the development of digital marketing within the digital economy are identified. |
| URI: | https://repository.hneu.edu.ua/handle/123456789/40999 |
| Appears in Collections: | Статті студентів (МБА) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 11. Yasynskyi I. Modern digital marketing tools for trade companies.pdf | 293,2 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.