Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/21900| Title: | Сommunication policy as a component of the enterprise brand on the international market |
| Authors: | Sigaieva T. E. |
| Keywords: | company image company image information level |
| Issue Date: | 2019 |
| Citation: | Sigaievа T. Сommunication policy as a component of the enterprise brand on the international market / T. Sigaieva // Економічний розвиток та спадщина Семена Кузнеця : міжнар. науково-практ. конф., 30-31 трав. 2019р. : тези допов. − Х.: ХНЕУ ім. Семена Кузнеця, 2018. − С. 167-169 |
| Abstract: | The company's image is created with the help of the information that the target audience receives. The main objective of branding is creating a clear image of the brand and shaping the company's communication policy. Communication explains to the society the understanding of its goals, expectations, areas of focus, inform about corporate development and culture, and allows the feedbacks at all levels of marketing communication. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/21900 |
| Appears in Collections: | Статті (МЛІ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Тези Сігаєва.pdf | 92,44 kB | Adobe PDF | View/Open |
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