Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/29018| Title: | Consumer behavior: work program of the educational discipline for students of specialty 075 "Marketing" of the educational program "Marketing" of the first (bachelor’s) level |
| Authors: | Boiko N. О. |
| Keywords: | market need motive consumer external and internal factors that influence consumer behavior behavioral models individual consumer behavior industrial consumer behavior marketing research of consumer behavior |
| Issue Date: | 2023 |
| Citation: | Consumer behavior: work program of the educational discipline for students of specialty 075 "Marketing" of the educational program "Marketing" of the first (bachelor’s) level: [Electronic edition] / incl. N.O. Boyko – Kharkiv: KhNEU by S. Kuznets, 2023. – 20 p. (English language) |
| Abstract: | The list of topics and key questions that will be considered during the study of the discipline, the list of competencies and learning outcomes for the discipline, the procedure for evaluating learning outcomes and the distribution of points during the entire period of studying the material, as well as recommended literature are provided. Recommended for students of the specialty 075 "Marketing" of the "Marketing" educational program of the first (bachelor’s) level. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/29018 |
| Appears in Collections: | Методичні матеріали (М) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| доп.план_!ПОВЕДІНКА СПОЖИВАЧА_Бойко Н.О._АНГЛ.pdf | 828,11 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.