Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/23511| Назва: | Motives for using social networks (on the example of Facebook) |
| Автори: | Lysytsia N. M. Byelikova Y. V. |
| Теми: | social media Facebook users motives gender social media marketing |
| Дата публікації: | 2019 |
| Видавництво: | Helvetica |
| Бібліографічний опис: | Lysytsia N. Motives for using social networks (on the example of Facebook) / N. Lysytsia, Y. Byelikova // Social technologies: current issues of theory and practice. – Zaporozhye : Helvetica, 2019. – № 84. – P. 33–45. |
| Короткий огляд (реферат): | The article is devoted to the research of motives for using social networks. The socio-demographic characteristics of users of the social network Facebook (its Ukrainian segment) were analyzed. The heterogeneity of users of the social network was considered based on data on the spread of their interests, which made it possible to identify four main motives for using the Facebook social network: hedonistic, social, active and professional. |
| URI (Уніфікований ідентифікатор ресурсу): | http://repository.hneu.edu.ua/handle/123456789/23511 |
| Розташовується у зібраннях: | Статті (БЖЦМ) |
Файли цього матеріалу:
| Файл | Опис | Розмір | Формат | |
|---|---|---|---|---|
| Бeлiкова,_Лисиця.pdf | 460,53 kB | Adobe PDF | View/Open |
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