Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/37732| Title: | Peculiarities of contemporary value-oriented marketing |
| Authors: | Lysytsia N. M. |
| Keywords: | contemporary value-oriented marketing peculiarities consumers beliefs expectations |
| Issue Date: | 2025 |
| Citation: | Lysytsia N. M. Peculiarities of contemporary value-oriented marketing / N. M. Lysytsia // Молодіжний економічний вісник ХНЄУ імені С. Кузнеця. – Харків : Харків : ФОП Cтожук А.П., 2025. - № 3. - С. 206-209. |
| Abstract: | The article examines contemporary value-oriented marketing in different industries. It explores key peculiarities, which may be observed in marketing activity. The article also evaluates the challenges and future prospects of such kind of marketing. Consumers beliefs. expectations, values become the cornerstone of successful marketing activity. |
| URI: | https://repository.hneu.edu.ua/handle/123456789/37732 |
| Appears in Collections: | Статті (М) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Репозитарій Peculiarities of value-oriented marketing_тези.pdf | 180,95 kB | Adobe PDF | View/Open |
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