Please use this identifier to cite or link to this item: http://repository.hneu.edu.ua/handle/123456789/23234
Title: International advertising business: Syllabus of the academic discipline for students of all specialties of the first (bachelor's) level
Authors: Akhmedova O. O.
Keywords: international advertising
sales promotion
public relations
personal selling
direct marketing
Issue Date: 2019
Citation: International advertising business: Syllabus of the academic discipline for students of all specialties of the first (bachelor's) level / O. O. Ahmedova. - Kharkiv: S. Kuznets KhNEU Publ., 2019. – 8 p. (Ukr.)
Abstract: The thematic plan of the academic discipline and its contents according to the modules and themes are given. Plans of lectures and seminar studies, guidelines for the assessment of students' knowledge, professional competences a student should have after studying the discipline are presented
URI: http://repository.hneu.edu.ua/handle/123456789/23234
Appears in Collections:Методичні матеріали (Т)

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