Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/25142| Title: | International marketing in the tourism services market : syllabus of the academic discipline for applicants for the specialty 242 “Tourism” fird (educational-scientific) level |
| Authors: | Aldoshyna M. V. |
| Keywords: | marketing tourism market tourism product marketing communications |
| Issue Date: | 2020 |
| Citation: | International marketing in the tourism services market : syllabus of the academic discipline for applicants for the specialty 242 “Tourism” fird (educational-scientific) level / M. V. Aldoshyna. – Kharkiv: S. Kuznets KyNUE, 2020. – 16 p. |
| Abstract: | The syllabus of the academic discipline «International marketing in the tourism services market» is conducted according to educational-scientific preparatory program for Doctors of Philosophy in specialty 242 «Tourism». The aim of teaching the discipline is forming the system of theoretical knowledge, competencies, applied skills and expertise, necessary for running marketing activity in tourism industry. Recommended for applicants for the specialty 242 “Tourism” fird (educational-scientific) level. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/25142 |
| Appears in Collections: | Методичні матеріали (Т) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Міжнародний-маркетинг_англ.pdf | 877,68 kB | Adobe PDF | View/Open |
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